Feeling of childhood nostalgia.

Created the brand identity for Skoopstar, a new micro-franchise brand for Thailand's low-cost food market. The client wanted a retro, nostalgic look that brings back the feeling of eating ice cream as a kid.

The design mixes retro style with Thai touches: warm colors paired with bright Thai-style accents, classic fonts with playful old-school word art, basic geometric shape, and grainy film-photo textures. The ice cream flavor signs are even shaped like Thai road signs, adding a fun local touch to the brand.